Level-Up with ON
Feel nothing, Feel everything
Feel nothing, Feel everything
This collaborative campaign presents daily life as an interactive video game where On apparel gives wearers unique advantages over those in other sportswear brands. Through working with my classmate, Scarlett Butler, we portrayed daily life and exercise as a video game. This campaign positions On clothing as a "power-up" that eliminates obstacles like discomfort, empowering wearers to focus on their movement and performance. The tagline "feel nothing to feel everything" aligns seamlessly with this narrative, emphasizing how On’s lightweight, Swiss-engineered designs provide a competitive edge.
This approach resonates with Gen Z’s love for immersive experiences and tech-driven solutions, making On relatable and aspirational while showcasing its cutting-edge functionality.
This approach resonates with Gen Z’s love for immersive experiences and tech-driven solutions, making On relatable and aspirational while showcasing its cutting-edge functionality.